Multi-Location Rollup: How to See Ad ROI by Location in Your MedSpa

Multi-Location Rollup: Ad ROI Visibility by Location

When your MedSpa expands to multiple locations, one question becomes mission-critical:
Which location is actually generating ROI from ads — and which one is quietly burning budget?

Most multi-location practices run the same campaigns across all sites, but performance can vary wildly based on neighborhood income levels, local competition, team efficiency, and patient demographics. Without clear visibility, owners end up scaling the wrong ads or cutting high-ROI locations by mistake.

Let’s break down how to get true, side-by-side ROI clarity for all of your locations — and how ClinicROI makes this simple.

The Hidden Problem in Multi-Location Marketing

When you run ads for multiple locations, platforms like Meta and Google blend the results. Agencies often blend them too. You see total leads, total spend, maybe some CPL…
But you don’t see which location actually drove the paying patient.

This leads to costly mistakes:

• Scaling campaigns that only work in one area

• Cutting budgets for locations that generate strong revenue

• Blaming ads for what is actually a staff follow-up issue at a specific site

Without a rollup view, you are flying blind.

Why Location-Level Visibility Matters

Each location has its own ecosystem.

A Botox ad that crushes it in Location A might fail in Location B due to:

• Different competitors

• Different price expectations

• Different demographic response

• A slower front desk

• Higher no-show rates

• Weaker conversion from consult to treatment

If you judge only by blended results, you’re making decisions based on averages — and averages destroy ROI.

ClinicROI separates every visit, booking, and revenue event by location so you can see the truth:
Which locations grow profit, and which ones need support.

The Rollup View: One Dashboard, All Locations

The Multi-Location Rollup in ClinicROI shows:

• ROI by location

• Visits per campaign per location

• Revenue per location

• Estimated Lost Revenue (leads that never booked)

• Estimated Missed Revenue (booked but no-show)

• Provider performance per site

• Ad spend allocation vs. revenue contribution

This gives owners and regional managers a clean snapshot of where dollars are turning into patients.

No Excel. No guessing. No agency interpretation.
Just truth.

How Multi-Location Insights Improve Decision-Making

With clear rollup data, you can:

• Shift budget to high-ROI locations

• Identify which front desks need training

• Discover which campaigns only work in certain ZIP codes

• Compare offer performance by neighborhood

• Fix follow-up leaks location-by-location

• Build bonuses tied to actual performance

It becomes obvious where marketing is strong, where operations are struggling, and where you can scale with confidence.

Quick Wins for Multi-Location MedSpas

Here are simple actions that instantly improve marketing clarity:

• Tag every lead by location inside ClinicROI

• Compare show rates between locations

• Review “Estimated Missed Revenue” to find weak follow-up

• Identify high-performing offers by geography

• Allocate budgets weekly based on revenue, not CPL

This gives your leadership team a real-time scoreboard for every site.

Takeaway

As you grow, blended data becomes the enemy of good decisions.
You need location-specific ROI — not agency summaries, not platform CPL, not guesses.

ClinicROI gives MedSpa owners a complete multi-location rollup that shows exactly where to scale and where to tighten operations.

When every location becomes visible, every location becomes profitable.

Want to track Ad ROI like this?

👉 Book a free 15-min demo of ClinicROI