Your Best-Performing Campaign Might Be The One You’re Turning Off
Your lead numbers don’t tell the full story. Revenue attribution does.
Calculate My ROIStep 1 of 7
How much do you spend on Meta Ads per month?
Facebook, Instagram, boosted posts: all paid social.
Why this matters
This is the starting point for calculating your true cost per treated patient from Meta, not just cost per lead, which most clinics track but shouldn’t optimize for exclusively.
Step 2 of 7
How much do you spend on Google Ads per month?
Search, Display, Local Service Ads: everything Google.
Why this matters
Google and Meta often show very different CPLs but the same cost per treated patient. Or the inverse. Without per-channel attribution, you can’t tell which one deserves more budget.
Step 3 of 7
How many leads do you get per month from Meta?
Form fills, DMs, calls: all paid social inquiries.
If you don’t track this by channel
That’s the core of the attribution problem. If Meta and Google leads go into the same bucket, you cannot calculate channel-level cost per patient. We’ll give you a blended estimate, but that gap is exactly what ClinicROI closes.
Step 4 of 7
How many leads do you get per month from Google?
Calls, form fills, chats: any Google-sourced inquiry.
Channel comparison insight
Google leads often cost more but convert better: higher intent, lower funnel. Meta leads are cheaper but need faster follow-up. Cost per lead tells you nothing about this. Cost per treated patient does.
Step 5 of 7
How many consultations do you book per month?
Total scheduled consultations across all sources.
The most important conversion point
Lead-to-consultation rate is where most revenue gets lost before it’s ever earned. Established med spas convert 30–50% of leads to booked consults. If yours is lower, it’s usually a speed-to-lead issue, not a bad ad.
Step 6 of 7
How many new patients did you treat last month?
First-time patients who received a treatment, not repeat visits.
If you can’t answer this instantly
Your EMR knows who was treated. Your CRM knows who booked. Your ad platform knows who clicked. None of them talk to each other, so connecting spend to treated patients requires manual work most clinics skip entirely.
Step 7 of 7
What’s the average revenue per first visit?
First treatment: Botox, filler, laser, body contouring, etc. Rough estimate is fine.
First visit is just the entry point
The average med spa patient returns 2–3× per year. Your true acquisition cost needs to account for LTV, otherwise you’re systematically undervaluing campaigns that bring in loyal patients vs. one-timers.
Your ad ROI analysis
Revenue efficiency
The problem is not your ads
Meta and Google report clicks and CPL. Your CRM tracks leads and bookings. Your EMR tracks visits and revenue. None of these share data automatically.
So when you make budget decisions, you’re optimizing campaigns using partial data, typically CPL, which has almost no correlation to actual revenue per patient.
Want to see your real campaign-level ROI?
Your calculator results are only an estimate. ClinicROI shows the actual path from ad click → lead → booking → visit → revenue, using your real clinic data.
Book a DemoEstimates are directional and based on industry ranges for med spas at your spend level. Actual results vary by market, service mix, and team. This is a starting point, not an audit.